Correlation Matrices

This application was created in order to assist researchers to use pre-attentive attributes of hue and intensity to create correlation matrices that display statistical significance of correlation coefficients. More details about the importance of these characteristics can be found in the following article.

Patil, Vivek H. and Frederick H. Franken (2021), “Visualization of Statistically Significant Correlation Coefficients from a Correlation Matrix: A Call for a Change in Practice.” Journal of Marketing Analytics, 9 (4), 286-297.