Vivek H. Patil, Ph.D.

I am a Professor of Marketing in the School of Business Administration at Gonzaga University, where I teach or have taught courses in marketing, marketing research, multivariate statistics, data visualization and business analytics. I am also am a Research Fellow in the Opportunity Northeast place-based initiative of the University. Between 2017-2020, I was a Special Faculty, Jesuit Partnership, at the Heider College of Business at Creighton University, where I taught the Applied Marketing Research course to doctoral students. I earned my Ph.D. in Business (Marketing) from The University of Kansas, Lawrence, in 2006 and I have a Master in Engineering (Software Systems) and a Master of Management Studies from The Birla Institute of Technology and Science (B.I.T.S), Pilani (India).

If you have reached this website searching for the figures and tables published in 2014 article in the Journal of Marketing Analytics, please visit this page for them.