Ask Spokane
askspokane.orgA multilingual AI guide that connects Spokane County residents to verified free and low-cost help — food, shelter, healthcare, legal aid — by chat or map. No account. Nothing stored.
Professor of Marketing & Director of Graduate Business Programs, Gonzaga University
Research, analytics, and AI applications for the public.
Builder of AI applications including AskSpokane, the Jesuit Business Companion, JesuitAIEthics.org, and AI Business Lens. Author of Margin of Error: Statistics for a World That Needs Better Decisions. 29 publications on measurement, markets, and mission.
Spokane, Washington
01 · The AI Work
A sampling of the application-layer work. The first three are free to use and carry a published ethical framework. The fourth is a paid product.
A multilingual AI guide that connects Spokane County residents to verified free and low-cost help — food, shelter, healthcare, legal aid — by chat or map. No account. Nothing stored.
A mission consultant for Jesuit higher education. Reflect on a syllabus against the Ledesma-Kolvenbach paradigm, or chat — by text or live voice, in 14 languages — with citations back to the Journal of Jesuit Business Education, the Journal of Management for Global Sustainability, and the Church's social-teaching corpus.
An open, DOI-archived framework for evaluating and designing AI applications — layering the four permanent principles of Catholic Social Teaching, Ignatian discernment, and the Rome Call, cited to primary sources — and instrumented as working software: a rubric, a design workshop, and a rapid auditor. Free, no login, nothing stored.
A daily brief on how AI is changing the work of different fields — business, engineering, health, law, education, the sciences, the arts. It reads only reporting that is not behind a paywall, links every story to the original, and will turn one into a discussion guide, an assignment, or a short case. Summaries are written by a model and labelled as such.
02 · The Book · 2026
Margin of Error is a statistical thinking guide that uses real stories and data to help business professionals, students, and curious readers reason under uncertainty and evaluate the quantitative claims that shape everyday decisions. Every chapter pairs with interactive companion apps: readers don't just read about sampling distributions, they pull the levers themselves.
03 · Research
Marketing, measurement, healthcare, and community economics — full citations, abstracts on demand. The figures below are drawn from the record itself.
Publications per year, 2005–2026
29 co-authors across 29 papers
Book · Margin of Error Media
A statistical thinking guide that uses real stories and data to help business professionals, students, and curious readers reason under uncertainty and evaluate the quantitative claims that shape everyday decisions. Paired with a companion library of interactive apps that let readers explore the concepts hands-on.
Zenodo · Version 1.3 · CC BY 4.0
A framework for evaluating and designing AI applications — the layer of the AI stack where systems meet particular persons. It layers the four permanent principles of Catholic Social Teaching, the Ignatian discipline of discernment, and the six principles of the Rome Call for AI Ethics, with every source verified against the primary text. Offered to companies, nonprofits, public agencies, health systems, and universities; jesuitaiethics.org is its reference implementation, instrumenting the framework as an assessment auditor and a design workshop.
SSRN Working Paper · August 2026
Shows how the permanent principles of Catholic Social Teaching and the Ignatian discipline of discernment can be translated from statements of principle into working instruments for AI ethics at the application layer — the layer of the AI stack where systems meet particular persons.
Journal of Jesuit Business Education, Volume 16
Social network analysis examining scholarly collaboration patterns in Jesuit business education research, identifying key contributors and institutional partnerships across academic institutions. Recipient of the 2025 Rev. Jerry Cavanaugh S.J. Best Paper Award for the best paper in Volume 16 of the Journal of Jesuit Business Education.
Journal of Jesuit Business Education (forthcoming)
Explores ethical considerations in algorithmic lending decisions, proposing frameworks for responsible financial technology implementation in business practice.
Journal of Management and Marketing Research, 26
Comprehensive review of customer churn literature across industries, providing theoretical framework for understanding retention challenges and strategic implications.
Community Development
Bridges academic research and community practice by examining how consumer bankruptcy research can inform community development programs and policy initiatives.
Scientometrics
Analyzes gender representation patterns in business journal publishing, examining differences between top-tier and other academic publications using bibliometric analysis.
Journal of Marketing Analytics, 10, 279-296
Applies various machine learning algorithms to predict customer churn in subprime auto lending market, comparing model performance and identifying key behavioral predictors.
Journal of Marketing Analytics, 9 (4), 286-297
Examines current practices in correlation matrix visualization and proposes improved methods for displaying statistical significance, with development of interactive R tools.
PLOS ONE, 16(5): e0251176
Investigates the impact of alphabetical author ordering conventions on collaboration patterns and career outcomes in academic publishing using empirical analysis.
International Journal of Big Data Management, 1 (2), 166-180
Proposes systematic framework for extracting business value from big data initiatives, addressing organizational and technical considerations for implementation.
Journal of Jesuit Business Education, 10 (July), 114-139
Develops framework for measuring mission-related learning outcomes in Jesuit business education, with practical applications for institutional assessment and improvement. Recipient of the Thomas A. Bausch Best Paper Award at the 2018 World Forum of the International Association of Jesuit Business Schools (IAJBS).
Athens Journal of Sports, 3 (2), 129-142
Examines social benefits of community sport events and provides framework for continuous improvement in community engagement and stakeholder satisfaction.
Academy of Marketing Studies Journal, 19 (3), 216-228
Examines gender representation patterns in marketing journal publishing, contributing to understanding of diversity in academic marketing research.
Academy of Educational Leadership Journal, 19 (3), 187-193
Investigates factors affecting student persistence in business education, examining the roles of exhaustion and social support in academic success.
Journal of Marketing Analytics, 2 (4), 239-249
Applies social network analysis methods to identify key scholars and institutional relationships in marketing academia using bibliometric data.
Journal of the Academy of Business Education, 15 (Fall), 41-55
Examines the impact of incentives on student participation and performance in business education, providing insights for instructional design.
IBM developerWorks
Technical tutorial demonstrating sentiment analysis application development using R Shiny and IBM Bluemix cloud platform for social media analytics.
Journal of Jesuit Business Education, 5 (1), 15-33
Examines methodologies for assessing mission-related educational outcomes at Jesuit institutions, contributing to institutional effectiveness research.
International Journal of Business and Social Science, 5 (9), 7-13
Investigates the relationship between self-leadership strategies and burnout symptoms in organizational contexts using empirical analysis.
Managerial and Decision Economics, 34 (1), 1-14
Examines how consumption-related inconveniences affect consumer pricing preferences and optimal pricing strategies for service providers using economic modeling.
International Journal of Business and Social Science, 3 (9), 283-288
Preliminary investigation into the relationship between organizational self-esteem and burnout symptoms using survey methodology and statistical analysis.
Journal of Jesuit Business Education, 2 (1), 79-96
Describes systematic approach for integrating mission-centered values into business school operations and faculty development processes at Jesuit institutions.
American Journal of Health Promotion, 24 (3), 178-181
Demonstrates application of parallel analysis in public health research contexts, providing methodological guidance for health behavior measurement and scale development.
Journal of Business Research, 61 (2), 162-170
Advocates for parallel analysis over the traditional eigenvalue-greater-than-one rule in exploratory factor analysis, with practical implications for measurement theory and research methodology.
Californian Journal of Health Promotion, 6 (1), 73-86
Examines effective messaging strategies for walking intervention programs, contributing to public health promotion and behavior change research.
Journal of Current Issues and Research in Advertising, 27 (1), 31-52
Applies communications theory to understand how users perceive and process web page information, with implications for digital marketing and user experience design.
Southern Economic Journal, 71 (3), 545-55
Investigates the relationship between author ordering in academic publications and research quality indicators using empirical analysis of publication patterns.
04 · Analytics & Tools
Open-source R tools, applications, maps, and tutorials supporting statistical analysis, research methodology, and community engagement.
A public-data portrait of the nonprofit sector across seven Inland Northwest counties — 5,256 organizations, $6.5B in annual revenue — mapping financial health, human-services coverage, and gaps against community vulnerability.
Interactive R Shiny applications accompanying the book — sampling, confidence intervals, hypothesis testing, regression, and more, hands-on.
Interactive StoryMap exploring neighborhood inequities and social, economic, and environmental justice indicators across Spokane County.
Geographic visualization mapping community assets in Spokane's Logan Neighborhood — the Raskob-funded Mapping Assets and Promoting Strengths project.
Interactive analysis of Logan Neighborhood resident survey data examining community perceptions, needs, and priorities.
A social network map of the partners of the Opportunity Northeast Initiative of Gonzaga University.
Companion website and visualization for bankruptcy research in Logan Neighborhood and Spokane, supporting published community development research.
Interactive R Shiny application for efficient indicators of statistical significance in correlation matrices, published in the Journal of Marketing Analytics.
R-based tool for determining the number of factors to retain in exploratory factor analysis using parallel analysis.
Interactive graphs for the 2014 Journal of Marketing Analytics article on social network analysis of marketing academia.
Tutorial on geographic visualization with R — leaflet, sf, and ggplot2 for spatial analysis and interactive mapping.
05 · About
Two decades of teaching and research combining measurement theory and statistics with frameworks from economics, social psychology, and cognitive psychology — across marketing, healthcare, economics, and social justice applications.