Vivek H. Patil, Ph.D.

Professor of Marketing


I am a Professor of Marketing in the School of Business Administration at Gonzaga University, where I teach or have taught courses in marketing, marketing research, multivariate statistics, data visualization and business analytics. I am also a Research Fellow in the Opportunity Northeast place-based initiative of the University. Between 2017-2020, I was a Special Faculty, Jesuit Partnership, at the Heider College of Business at Creighton University, where I taught the Applied Marketing Research course to doctoral students. I earned my Ph.D. in Business (Marketing) from The University of Kansas, Lawrence, in 2006 and I have a Master in Engineering (Software Systems) and a Master of Management Studies from The Birla Institute of Technology and Science (B.I.T.S), Pilani (India).

If you have reached this website searching for the figures and tables published in 2014 article in the Journal of Marketing Analytics, please visit this page for them.


Aug 22, 2022 The first Hate Documentation Project Report of the Spokane County Human Rights Task Force can be found here. It was a privilege to work on the analysis of the data for this report.
Aug 9, 2022 A couple of notable things that happened over the summer — (1) Completed the analysis for Spokane’s Human Rights Task Force (report forthcoming) and the project studying different neighborhoods in Spokane County. I am looking forward to analyzing data from the Spokane Regional Health District and Spokane Public Schools as part of the data sharing agreement between them and Gonzaga’s ONE Initiative.
Mar 12, 2022 Cool to come across an article on the web mentioning my encouragement to Brandon during the Advanced Marketing Research class at Creighton... It was fun to teach in Creighton’s DBA program.
Mar 12, 2022 Going back to Jekyll for a new theme for website.